The New Amsterdam Theatre is a Broadway theater situated at the 214 West 42nd Street in the heart of Times Square in the New York City. It is operated by the Disney Theatrical Productions, and is presently showing the musical Mary Poppins. The New Amsterdam is the 1st real example of architectural Art Nouveau in the New York. The New Amsterdam Theatre was constructed in the year 1903 by the partnership of impresarios A.L. Erlanger and Marcus Klaw and patterned in the Art Nouveau style by architects the Herts & Tallant. Painting was approved out by a wide team of painters and sculptors that included the George Gray Barnard, Robert Blum, the brothers Neumark, G.D.M. Peixotto, R. Hinton Perry and also the Albert G. Wenzel.
At the time of construction, it was the biggest theatre in New York, with a seating ability of 1,702. Along with the Lyceum Theatre, also situated in the year 1903, it is the oldest current Broadway location. The New Amsterdam started in Nov., the year 1903 with a production of Shakespeare's A Midsummer Night's Dream. For several years, it hosted the Ziegfeld Follies, showing such talents as Olive Thomas, Fanny Brice and Eaton siblings. A racier sister show of the Follies, the Midnight Frolics were played in the New Amsterdam's roof garden theatre.
The main theatre building of Amsterdam is the Stadsschouwburg Amsterdam at the Leidseplein.
It is the home base of the Toneelgroep Amsterdam. The current building dates from 1894.
Most plays are performed in the Grote Zaal. The normal programm of events encompasses all sorts of theatrical forms.